RAK Oasis Names Lionexa LLP as Master Marketing Partner for India

• RAK Oasis appoints Lionexa LLP to lead its India marketing strategy.
• The partnership targets Indian HNWIs seeking second homes on Al Marjan Island.
• Indian buyers represent a fast-growing segment for RAK off-plan properties.

• 2025 — Key year
• 35% — Notable rate
• 35 — Volume / scale

## Why has RAK Oasis chosen an India-focused marketing partner? RAK Oasis, a mixed-use waterfront development on Al Marjan Island comprising residential towers, retail, and hospitality components, has signed an exclusive master marketing agreement with Lionexa LLP, a Mumbai-based real estate advisory and marketing firm. The appointment, reported by ThePrint and India Gazette, aims to accelerate sales to Indian high-net-worth individuals (HNWIs) and non-resident Indians (NRIs) who are increasingly viewing UAE property as a lifestyle and investment destination. India has consistently ranked among the top three source nationalities for RAK off-plan purchases, with transaction volumes from Indian buyers growing 35% year-on-year in 2025 according to RAK Properties data.

Lionexa will manage end-to-end marketing for RAK Oasis across India, including digital campaigns, roadshows in Mumbai, Delhi, Bangalore, and Hyderabad, and partnerships with local wealth managers and real estate brokers. The firm’s founding partner, Rajesh Kothari, noted that Indian buyers are drawn to Al Marjan Island’s beachfront lifestyle, rental yield potential (6-8% gross), and the upcoming Wynn Al Marjan Island resort which is expected to drive capital appreciation.

## What does the RAK Oasis offering include for Indian investors? RAK Oasis spans 1.2 million square feet with 1,200 residential units across four towers, priced from AED 1.2 million for a one-bedroom to AED 12 million for penthouses. The development offers a 60/40 payment plan, 100% foreign ownership, and a projected handover in Q4 2027. Amenities include a private beach, marina access, a wellness centre, and a branded hotel component operated by an international chain (to be announced). Lionexa’s mandate includes educating Indian buyers on UAE property laws, visa eligibility (Golden Visa for investments above AED 2 million), and tax implications — India-UAE DTAA ensures no double taxation on rental income.

## How does this fit into RAK’s broader tourism and real estate strategy? The partnership underscores RAK’s targeted approach to source markets: while European and Russian buyers have traditionally dominated, the Indian segment is now the fastest-growing. RAK Tourism Development Authority (RAKTDA) has opened a representative office in Mumbai and participates in major Indian property exhibitions. The Wynn effect — anticipated 2027 opening of the region’s first integrated resort — has amplified interest, with Indian family offices allocating capital to pre-construction inventory. RAK Oasis’s India-centric marketing push is a template other Al Marjan developers are likely to follow.